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      <image:title>Blog - Podcast Recap:&amp;nbsp;Ruth discusses Proximity and Opportunity: The Relationship Strategy Behind Long Term Business Success - Make it stand out</image:title>
      <image:caption>Ruth Furman and Lindsey Paoli</image:caption>
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      <image:title>Blog - Ruth Furman discusses resilience, success and luck in Bold Journey interview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/podcast-recap-ruth-furman-shares-her-biggest-lessons-from-the-catalyst-mastermind-program</loc>
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      <image:title>Blog - Podcast recap: Ruth Furman shares her biggest lessons from the Catalyst Mastermind program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ruth Furman shares valuable PR and networking tips on the Business Matters podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/i-hate-climbing-stairs-but-my-fifth-time-at-scale-the-strat-was-better-than-ever-heres-why</loc>
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      <image:title>Blog - I Hate Climbing Stairs but My Fifth Time at ‘Scale the Strat’ Was Better Than Ever, Here’s Why - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-28</lastmod>
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      <image:title>Blog - Networking and the art of making yourself memorable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-06</lastmod>
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      <image:title>Blog - How my little brother's joy and stubbornness inspires me - Make it stand out</image:title>
      <image:caption>Joel &amp; Ruth</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/when-business-gets-personal-and-everyone-wins</loc>
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    <lastmod>2024-11-04</lastmod>
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      <image:title>Blog - When business gets personal – and everyone wins</image:title>
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      <image:title>Blog - When business gets personal – and everyone wins - spread the word.png</image:title>
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    <lastmod>2024-10-28</lastmod>
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      <image:title>Blog - Ruth Furman discusses her ‘journalist’s mindset’ in CanvasRebel interview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/ruth-furman-shares-pr-gems-for-small-and-micro-businesses-on-the-actionable-marketer-podcast</loc>
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    <lastmod>2024-09-26</lastmod>
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      <image:title>Blog - Ruth Furman shares PR gems for small and micro businesses on the Actionable Marketer podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/ruth-furman-nominated-for-2024-top-tech-awards-honor</loc>
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    <lastmod>2024-09-21</lastmod>
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      <image:title>Blog - Ruth Furman nominated for 2024 Top Tech Awards honor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/business-insider-asks-ruth-furman-how-she-runs-her-business-while-her-husband-enjoys-retirement</loc>
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    <lastmod>2024-08-28</lastmod>
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      <image:title>Blog - Business Insider asks Ruth Furman how she runs her business while her husband enjoys retirement - Make it stand out</image:title>
      <image:caption>Michael and Ruth</image:caption>
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    <lastmod>2024-08-14</lastmod>
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      <image:title>Blog - Seeing the value in your work without external reinforcement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/7-tips-to-optimize-your-news-coverage-for-brand-and-business-growth</loc>
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    <lastmod>2024-08-02</lastmod>
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      <image:title>Blog - 7 tips to optimize your news coverage for brand and business growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/sometimes-its-good-to-break-your-own-rules</loc>
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    <lastmod>2024-06-27</lastmod>
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      <image:title>Blog - Sometimes it's good to break your own rules - Make it stand out</image:title>
      <image:caption>Healing to Health 2023</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/what-is-a-key-lesson-you-learned-from-your-mom-that-somehow-helps-or-inspires-you-in-business</loc>
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    <lastmod>2024-05-13</lastmod>
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      <image:title>Blog - What is a key lesson you learned from your mom that somehow helps or inspires you in business? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/putting-customers-over-costs-swallowing-my-fear-and-thriving</loc>
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    <lastmod>2024-04-08</lastmod>
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      <image:title>Blog - Putting customers over costs, swallowing my fear, and thriving - Make it stand out</image:title>
      <image:caption>With Danae, a new Indiana-based collaborator &amp; college freshman</image:caption>
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    <loc>https://www.ruthfurman.com/blog/nice-jewish-girl-doodles-launches-across-us</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Blog - Nice Jewish Girl Doodles Launches Across US - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/heals-podcast-sheds-light-on-how-pr-supports-healthcare-marketing</loc>
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    <lastmod>2024-03-12</lastmod>
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      <image:title>Blog - HEALS podcast sheds light on how PR supports healthcare marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/ruth-furman-discusses-the-power-in-slowing-down-and-collaborating-with-competitors-on-the-she-means-business-podcast</loc>
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    <lastmod>2024-03-01</lastmod>
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      <image:title>Blog - Ruth Furman discusses the power in slowing down and collaborating with competitors on the ‘She Means Business’ podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/ruth-furman-talks-about-how-she-tackles-pr-strategy-with-clients-on-the-your-ateh-podcast</loc>
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    <lastmod>2024-03-01</lastmod>
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      <image:title>Blog - Ruth Furman talks about how she tackles PR strategy with clients on the ‘Your Ateh’ podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/ruth-furman-shares-pr-tips-for-cleaning-companies-on-maidcentrals-smart-business-moves-podcast</loc>
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    <lastmod>2024-02-16</lastmod>
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      <image:title>Blog - Ruth Furman shares PR tips for cleaning companies on MaidCentral’s Smart Business Moves podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/my-commitment-to-loose-diamonds-in-2024</loc>
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    <lastmod>2024-01-12</lastmod>
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      <image:title>Blog - My commitment to “loose diamonds” in 2024&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/ruth-furman-shares-pr-and-seo-tips-on-the-ginger-show</loc>
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    <lastmod>2023-11-02</lastmod>
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      <image:title>Blog - Ruth Furman shares PR &amp;amp; SEO tips on The Ginger Show &amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/las-vegas-based-the-coop-to-host-international-coworking-day-eventnbspon-august-9thnbsp</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-03</lastmod>
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      <image:title>Blog - Las Vegas-based The Coop to host International Coworking Day Event&amp;nbsp;on August 9th&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Dana Berggren, Berggren Commercial Real Estate</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ruthfurman.com/blog/solutions-of-change-hosts-its-6thnbspannual-healing-to-health-community-intervention-program-to-bring-mental-health-dialogue-to-thenbspcommunitynbsp</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604ea703000a5a4938648a76/4bd692b0-1493-4598-8b89-88179ee420f9/Dinisha+and+Ruth.JPG</image:loc>
      <image:title>Blog - Solutions of Change hosts its 6th&amp;nbsp;annual Healing to Health Community Intervention Program to bring mental health dialogue to the&amp;nbsp;community&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Dinisha &amp; Ruth</image:caption>
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  </url>
  <url>
    <loc>https://www.ruthfurman.com/blog/fine-tune-your-focus-navigate-symptoms-of-adhd-a-live-virtual-workshop-will-be-heldnbspon-may-17nbsp</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-10</lastmod>
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      <image:title>Blog - Fine-Tune Your Focus + Navigate Symptoms of ADHD, a live virtual workshop, will be held&amp;nbsp;on May 17&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/good-stories-arent-just-about-success-theyre-about-grit</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-04</lastmod>
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      <image:title>Blog - Good stories aren’t just about success, they’re about grit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ruthfurman.com/blog/women-who-shine-honor</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
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      <image:title>Blog - ImageWords Communications Principal, Ruth Furman, earns “Women Who Shine” honor from Sunny 106.5 and iHeartMedia Las Vegas&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>Blog - ImageWords founder Ruth Furman is 2022 Silver State Awards finalist&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/blog/in-interview-entrepreneur-ruth-furman-discusses-building-brands-relationships-and-business</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Being authentic opens more doors than it closes for this entrepreneur</image:title>
      <image:caption>Promoting Free Cone Day at a locally owned Ben &amp; Jerry’s in Henderson, Nevada to raise funds for the CASA Foundation non profit</image:caption>
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    <lastmod>2021-04-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604ea703000a5a4938648a76/1617150396967-N60K3JB8090T1MYK8XZ3/Ruth%2BFurman%2BBlog.jpg</image:loc>
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  <url>
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  <url>
    <loc>https://www.ruthfurman.com/9-fun-facts</loc>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>9 Fun Facts</image:title>
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      <image:title>9 Fun Facts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/about</loc>
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    <lastmod>2021-03-18</lastmod>
    <image:image>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604ea703000a5a4938648a76/1616094108898-E7CXACRHEPNPD89VMWXG/Ruth+Furman+Client.png</image:loc>
      <image:title>About - As a communications consultant and master connector, my greatest joy in life is helping individuals and brands shine brighter by amplifying their stories and connecting them to opportunities, and to each other.</image:title>
      <image:caption>If you’re looking for the traditional PR agency, with a one-size-fits-all-media plan, you’ll want to keep searching. But if you want a one-of-a-kind marketing maven—full of creativity and quirks—who can introduce you to the right people at the right time, let’s talk.  Through my three decades of experience, I’ve watched clients become friends and friends become clients. I’ve learned that results and relationships fuel me, and challenges quench me. I’ve become a go-to resource for journalists seeking experts. And I live for being the biggest cheerleader and strongest advocate for my clients, past and present.</image:caption>
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    <lastmod>2025-12-08</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ruthfurman.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604ea703000a5a4938648a76/3ae4e471-7618-4150-b48c-f91d50018184/Ruth+Furman+9+Fun+Facts+2.png</image:loc>
      <image:title>Home - 9 Fun Facts About Me</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604ea703000a5a4938648a76/83499e10-5120-4300-a6fb-4e2d33353e63/Ruth+Conversation.png</image:loc>
      <image:title>Home - Want to work together?</image:title>
      <image:caption>I offer two options: Rent My Brain - aka performance-pay - where I’m helping you with any and all of your content-curation needs, while actively seeking opportunities to share your story and broaden your audience Pay for Play - aka results-based - where you pay me per opportunity I land.  Ready to make magic happen?</image:caption>
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